This week, Vietnam announced that fireworks in Ha Long Bay will be free for all tourists, part of a broader push to make travel more inclusive and attractive. It may seem like a small gesture, but it reflects a big vision—Vietnam is proactively reshaping its tourism experience.

Consider this:

✅ In 2019, Vietnam welcomed ~18 million foreign tourists.

✅ Even post-pandemic, it has recovered nearly 70% of pre-COVID arrivals.

✅ Simple 90-day e-visas, visa waivers for 25+ countries, and immersive marketing campaigns (Vietnam NOW) have made visiting easy and appealing.

✅ Experiences are thoughtfully curated—pedestrian streets, vibrant night markets, and affordable, safe travel.

Contrast this with India:

🔹 2019: ~11 million foreign arrivals—despite India’s immense cultural and natural wealth.

🔹 2023: Recovery still below 60% of pre-pandemic levels.

🔹 Complex visa processes, infrastructure gaps, and concerns about safety remain barriers.

🔹 Limited new global marketing campaigns in recent years.

It’s striking that a much smaller country like Vietnam is outpacing India in tourism growth, while India, with all its resources, continues to underperform.

💡 The way forward for Indian tourism:

🌿 Simplify visas and expand visa-free access to key markets.

🌿 Launch a fresh global campaign—Incredible India 2.0—to position India as a modern, accessible destination.

🌿 Invest in world-class tourist circuits, seamless last-mile connectivity, and memorable experiences.

🌿 Prioritize safety, cleanliness, and hospitality as national commitments.

Tourism is more than an economic lever—it’s a bridge between cultures and a showcase of a nation’s soul. India has all the ingredients, but needs visionary policies and coordinated action to transform potential into reality.

🌟 Let’s take inspiration from Vietnam’s example: small changes, implemented with intent and consistency, can create a massive impact.

#Tourism #IndiaTourism #Vietnam #Policy #IncredibleIndia #TravelIndustry #Leadership